CMD is a leading Australian design and innovation studio.
We help companies design and deliver great product experiences to market.
We believe great products facilitate great customer experiences and great customer experiences build great businesses.
Over 17 years of operation, we’ve developed over 1000 design projects, enjoyed a decade of recognition in international design awards, and our 15-strong team represent over 150 years of international design development experience.
We have designed across a range of industries including Agriculture, Construction, Industrial Electronics, Consumer, Defence, Heath, Resources, Sport and Transportation.
We’ll partner with you to deliver a full design service – from initial customer insight to delivering a magical product experience to market.
Discover
Insights And Intelligence
Engage with customers and other stakeholders to understand what people want, need and really long for. Map and uncover systemic challenges. Extend the vision of what’s possible.
Determine
Opportunities And Direction
Explore and play with potential opportunities. Assess and align opportunities against business needs. Determine innovation strategy to deliver value now, soon and in the long term.
Deliver
Outcomes And Impact
Realise the vision. Deliver a magical experience that makes a difference. Review performance and extend the vision once more.




