Kaelus – Brand Identity

Born from the Latin word, Caelum, meaning Sky, the new Kaelus identity was created to represent the freedom wireless telecommunications provides to consumers.

The identity was developed with the aim of unifying four independent communications companies; Summitek, Tirasx, Allrizon and Track, under a single global parent brand.

CMD was called upon to devise the new parent name, its visual identity, corporate style and to assist in preliminary brand application.

With Kaelus, the sky is the limit.